Liberal, KS

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SWMC Announces New CEO

Joe Denoyer - February 24, 2023 10:51 am

LIBERAL, KS – Southwest Medical Center’s Board of Trustees is pleased to announce that Amber Williams, MBA, has been named as the new Chief Executive Officer.

“For the board, it is paramount that we find a leader who is committed to SWMC’s legacy of mission-driven, community-focused health care,” said Dennis Sander, Chairman of the Board. “In Amber, we see an engaging and compassionate leader who will lead SWMC into its next era of serving the community’s health, our team members, and our medical community.”

Williams began her career at Southwest Medical Center in 1997. Overall, she has over 25 years of healthcare experience. She has served as Interim CEO since April 2021. Prior to this position, Williams served as the Chief Financial Officer (CFO) since October 2014. Williams received her Bachelor of Science in Accounting and Finance and Masters of Business Administration with a concentration in Healthcare Management from Colorado Technical University. Williams also serves as a board director for the Kansas Rural Health Association

“I am excited and honored to take on the role of CEO for Southwest Medical Center,” said Williams. “We have an amazing team and community support. I have worked in rural health for over 25 years, it is something that is very important to me. Healthcare never stops changing, but I look forward to building on our strong foundation as we continue to evolve to support the future needs of our communities. I am honored to have the opportunity to work with such talented people to ensure we provide the best healthcare possible.”

Williams will work alongside the current administrative team Chief Operating Officer, Mark Cowan; Vice-President of Practice Management, Keeley Moree; and Chief Nursing Officer, Sandra Cain.

SWMC’s vision is to be the medical center of choice for Southwest Kansas and the surrounding region. SWMC’s medical, clinical, and administrative staff and community volunteers are committed to their mission to care for current and future generations of individuals in the Southwest Kansas and Oklahoma Panhandle regions.

SWMC remains focused on 4 AIMs to better serve patients and the community:

Improve Patient Outcomes—We dedicate ourselves to improve patient lives through elite-level
health care

Enhance the Patient Experience—We understand, listen, and heal: this is our commitment to every patient, every time
Care for the Caregiver—We nurture our work family through mutual respect, service to others, and lifting each other up
Reduce the Cost of Care—We hold ourselves accountable to be wise stewards of resources through action and integrity


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