SWMC Welcomes Director of Physician Services Rob Trivett

LIBERAL, KS – Southwest Medical Center welcomed Rob Trivett to its staff in October 2010 as the new Director of Physician Services. Trivett moved to Liberal from Huntingon, West Virginia, where he had served as a Client Executive in the Healthcare Division of Dell, Inc., the computer manufacturer.

Trivett’s first day on the job for SWMC was October 18, and he has hit the ground running, immediately setting about the process of getting to know the physicians on staff at the local healthcare facility.

“My duties as Director of Physicians Services include managing the hospital’s employed physicians practice and to serve as a primary resource to community physicians on their practice management and hospital issues,” Trivett explained, adding that he is also heavily involved with the recruiting of new physicians to Liberal.

Trivett has been very impressed with what he has seen not only at SWMC, but in the community as a whole thus far.

“I love it here,” he said. “The people have been incredibly welcoming and the hospital is very modern. It has great physicians and staff.”

SWMC is not the first hospital Trivett has been associated with. He served as the Vice President of Cycle Services for a large health system, Chief Administrative Officer of a large multi-specialty group and director of Physicians Services and Managed Care for a 400-plus bed hospital.

He has already set some goals at SWMC.

“I want to work to ensure our owned practices are profitable and further develop the working relationship with the physicians in the community and align their interests with ours here at SWMC.”

Trivett describes himself as being “very approachable and easy going although he admits to also having a competitive nature.

“I like to have fun,” he said. “I want to win at everything: life work, fun, etc.”

Trivett and his wife, Lori, have a new Christmas pup named Dexter. Trivett has four children from a previous marriage: a boy and three girls ranging in age from 11 to 19. In his spare time, Trivett says he is a huge tennis fan, golfer and avid reader.

He earned his bachelor of science in business administration from Strayer University in Washington, DC, with a minor in economics. He is a current member of MGMA.

As for his future memberships and/or affiliations, Trivett says he would like to be a part of a local club such as Rotary or Kiwanis and he has aspirations of eventually holding a local political office so that he can “make a difference.”

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